Brief Excerpt from Industry Overview Chapter:
Companies in this industry make footwear, including athletic, casual, and dress shoes as well as boots, sandals, and slippers. Major companies include NIKE, Skechers USA, and Wolverine World Wide (all based in the US), along with Adidas (Germany), Asics (Japan), Belle International (China), and PUMA (Germany), Yue Yuen (China).
Demand is driven by fashion industry trends, demographics, and consumer disposable income. The profitability of individual companies depends on their ability to design and market shoe models that effectively target consumers' tastes and preferences. Big companies have economies of scale in distribution and marketing. Small companies can compete successfully by specializing.
PRODUCTS, OPERATIONS & TECHNOLOGY
For US manufacturers, men's footwear accounts for about 50% of sales, women's for about 20%, and athletic and other footwear for about 30%.
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