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Footwear Manufacturing

Footwear Manufacturing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry make footwear, including athletic, casual, and dress shoes as well as boots, sandals, and slippers. Major companies include NIKE, Skechers USA, and Wolverine World Wide (all based in the US), along with Adidas (Germany), Asics (Japan), Belle International (China), and PUMA (Germany), Yue Yuen (China).

COMPETITIVE LANDSCAPE

Demand is driven by fashion industry trends, demographics, and consumer disposable income. The profitability of individual companies depends on their ability to design and market shoe models that effectively target consumers' tastes and preferences. Big companies have economies of scale in distribution and marketing. Small companies can compete successfully by specializing.

PRODUCTS, OPERATIONS & TECHNOLOGY

For US manufacturers, men's footwear accounts for about 50% of sales, women's for about 20%, and athletic and other footwear for about 30%.


Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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