Film & Video
Brief Excerpt from Industry Overview Chapter:
Companies in this industry produce and/or distribute movies, videos, TV shows, or commercials; exhibit movies; or provide post-production services. In the US, major companies include NBCUniversal (owned by Comcast), Time Warner (owned by AT&T), Disney, and Viacom. Major companies outside the US include Germany's Bertelsmann and ProSiebenSat.1 Media, as well as France's Vivendi.
Demand is driven by consumer spending and leisure time. The profitability of individual companies depends on creativity, marketing, and distribution. Large companies have advantages in financing, wide distribution networks, and marketing expertise. Small companies can compete successfully by focusing on special topics, niche audiences, or non-mainstream TV channels. The US industry is concentrated: the top 50 companies account for about 70% of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Licensing of rights for exhibit, broadcast, rental, and distribution of film and video accounts for about half of industry revenue. Movie ticket sales account for about 10% of revenue; sales of copies of film and video works to the wholesale/retail/rental markets also accounts for about 8% of revenue. Other activities include post-production and technical services such as linear and nonlinear editing, color correction, digital restoration, visual effects, and titling.
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