Cosmetics, Beauty Supply & Perfume Stores
Brief Excerpt from Industry Overview Chapter:
Companies in this industry operate physical retail establishments that primarily sell cosmetics, beauty supplies and toiletries, and perfume. Major companies include Sally Beauty Supply, Ulta Beauty, and divisions of L Brands (Bath & Body Works, Victoria's Secret) (all based in the US), Natura Cosméticos (Brazil), Sephora (France), and The Body Shop International (UK).
High margins, repeat purchases, easy storage, and cheap shipping all serve to make the retailing of cosmetics, beauty supplies, and perfume highly attractive -- and highly competitive. Established competitors for cosmetics, beauty supply, and perfume stores include department stores, mass merchandisers, drug stores, TV shopping networks, internet retailers, distributors, supermarkets, manufacturers, and salons. In-home sales providers such as Avon and Mary Kay also compete in the direct sales channel. In addition, some beauty stores compete with dermatologists, plastic surgeons, and spas in the high-end market for cosmetics and skin care. Subscription beauty product services such as Allure Beauty Box and Birchbox are gaining in popularity, especially among younger buyers.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include cosmetics, face cream, perfume, hygienic products such as deodorant, hair care, and shaving items. Some stores sell hair dryers, curling irons, and other personal care appliances.
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