Commercial Printing

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Commercial Printing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry engage in printing on apparel and textile products, glass, metal, paper, and plastic; they may also provide support services such as typesetting, platemaking, and book binding. Major companies include Cenveo, Quad/Graphics, and RR Donnelley (all based in the US), as well as arvato (Germany), Dai Nippon Printing and Toppan Printing (Japan), Transcontinental (Canada), and Vistaprint (the Netherlands).

The global commercial printing industry is forecast to generate about $980 billion in annual revenue by 2018, according to Smithers Pira. The Asia/Pacific region, including Japan, is the largest global market, and future growth is expected to come from emerging economies in Asia/Pacific and Middle East markets.

The US commercial printing industry includes about 26,000 companies with combined annual revenue of about $83 billion. Companies in the industry may print books or periodicals, but book, magazine, and newspaper publishing are covered in separate industry profiles.


Demand is driven by advertising and product needs of business customers. The profitability of individual companies is closely linked to effective sales operations. Large companies have scale advantages in buying materials like paper and ink, serving large customers with regional or national needs, and making efficient use of expensive presses. Small companies can compete effectively by offering better local service in a specific product category. The US commercial printing industry is fragmented: the top 50 companies account for about 35% of revenue.

Digital technology has changed the competitive landscape of the commercial...

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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