Market Research Logo

China & Earthenware Plumbing Fixture Manufacturing

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

China & Earthenware Plumbing Fixture Manufacturing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry manufacture china and earthenware plumbing fixtures, tableware, and other ceramic products. Major companies include CoorsTek, Gerber Plumbing Fixtures, and Kohler (all of the US), as well as Chaozhou Three-Circle (China), Duravit and Villeroy & Boch (both of Germany), and Kyocera, NGK Spark Plug, and TOTO (all of Japan).


Demand is primarily driven by construction spending and consumer income. The profitability of individual companies depends on efficient operations and effective marketing. Large companies enjoy economies of scale in purchasing and marketing. Small companies can compete by offering niche products. The industry is highly concentrated: the 50 largest companies account for about 85% of industry revenue.


Major products include vitreous china plumbing fixtures (toilets, sinks, urinals, and bidets); china, pottery, and ceramic and earthenware cookware and tableware; ceramic electrical insulators and supplies; and advanced ceramic products.

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report