Companies in this industry design, develop, publish, and support software used to collect, store, report, and analyze data from various operations of a business. Major companies include MicroStrategy, QlikTech, SAS, and Tableau (all based in the US), as well as divisions of IBM, Microsoft, Oracle, and SAP (Germany). Other providers based outside the US include Longview Solutions (Canada), Statpro (UK), and Systar (France).
Demand is driven by corporate spending. The profitability of individual companies depends on technical expertise and effective marketing. Large companies have economies of scale in development, marketing, and distribution. Smaller companies can compete effectively by targeting niche markets or developing new technology. The global business intelligence software industry is concentrated: the top five companies account for more than 50% of revenue, according to IDC.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include business intelligence (BI) platforms and corporate performance management (CPM) suites, as well as analytic applications and advanced analytics tools.