Brief Excerpt from Industry Overview Chapter:
Companies in this industry operate bowling facilities. Major companies include Bowl America, Bowlero, and Lucky Strike Entertainment (all based in the US), as well as Hollywood Bowl (UK), O'Learys (Sweden), REVS Bowling & Entertainment (Canada), Round One (Japan), and Tenpin (UK).
Demographics, personal income, and leisure time drive demand. The profitability of individual companies depends on the ability to drive traffic and provide a superior customer experience. Large companies have advantages in purchasing, finance, and marketing. Small companies can compete effectively by serving a local market or offering a unique experience. The US industry is fragmented: the top 50 companies generate about 30% of sales.
PRODUCTS, OPERATIONS & TECHNOLOGY
Bowling centers in the US generate about 55% of revenue from lane use fees and about 30% from food and beverage sales. The remainder of revenue includes equipment rental, bowling merchandise, and receipts from video games, slot machines, and billiard tables. Bowling centers may have on-site snack bars, restaurants, or cocktail lounges. Larger centers may provide child care, as well as meeting and party rooms. Most centers offer organized competitive bowling through leagues as well as recreational bowling or open play.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook