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Boat Building

Boat Building

Brief Excerpt from Industry Overview Chapter:

Companies in this industry manufacture boats intended primarily for consumers' personal use, including inboard and outboard motor boats, sailboats, rowboats, yachts, and rubber and plastic inflatable boats. Major US companies include Brunswick, Malibu Boats, Marine Products, MCBC Holdings, and Viking Yacht.

COMPETITIVE LANDSCAPE

Demand from end users depends on consumer income. The profitability of individual companies is linked to manufacturing efficiencies. Large companies have advantages in marketing and distribution. Small companies can compete by specializing in niche markets. The US industry is concentrated: the largest 50 companies generate about 75% of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

Major product segments are outboard motorboats (about 45% of US industry revenue); inboard motorboats (20% percent); and inboard-outboard boats (20%). Other product types include sailboats and canoes. Some boat builders also do repair work, operate marinas, and sell auxiliary equipment and supplies on premises.


Industry Overview
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

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