Brief Excerpt from Industry Overview Chapter:
Companies in this industry manufacture boats intended primarily for consumers' personal use, including inboard and outboard motor boats, sailboats, rowboats, yachts, and rubber and plastic inflatable boats. Major US companies include Brunswick, Malibu Boats, Marine Products, MCBC Holdings, and Viking Yacht.
Demand from end users depends on consumer income. The profitability of individual companies is linked to manufacturing efficiencies. Large companies have advantages in marketing and distribution. Small companies can compete by specializing in niche markets. The US industry is concentrated: the largest 50 companies generate about 75% of revenue.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major product segments are outboard motorboats (about 45% of US industry revenue); inboard motorboats (20% percent); and inboard-outboard boats (20%). Other product types include sailboats and canoes. Some boat builders also do repair work, operate marinas, and sell auxiliary equipment and supplies on premises.
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