Audio & Video Equipment Manufacturing

Audio & Video Equipment Manufacturing

Brief Excerpt from Industry Overview Chapter:

Companies in this industry manufactures audio and video equipment such as televisions, stereos, speakers, video players, and camcorders. Major companies include Bose (US), LG Electronics and Samsung (South Korea); and Panasonic, Pioneer, and Sony (Japan).


Demand is driven by consumer income and the rate of product innovation. The profitability of individual companies depends on manufacturing efficiency and effective marketing and distribution. Large companies have advantages in economies of scale in manufacturing, marketing, and distribution. Small companies can compete effectively by offering specialty products or components in system solutions, such as speakers in a home theater system. The US industry is highly concentrated: the 50 largest companies account for about 80% of revenue.


Major products include TVs, auto and home stereos, speakers, DVD players, Blu-ray players, and camcorders. Small companies tend to focus on being either first to market with premium-priced products offering higher functionality and performance, or being a "fast follower" with lower-priced products. Large manufacturers may follow both strategies by having multiple product lines.

Industry Overview
Quarterly Industry Update
Business Challenges
Business Trends
Industry Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Web Links and Acronyms

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook