Brief Excerpt from Industry Overview Chapter:
Companies in this industry manufacture garments made from purchased fabric and from fabric they produce themselves. Major companies include Hanesbrands, Levi Strauss, PVH, Ralph Lauren, Under Armour, and VF Corporation (all based in the US), along with Michael Kors (based in Hong Kong) and Prada (Italy).
Apparel manufacturers compete on both price and fashion. Under many supply agreements, customers can cancel orders or return unwanted inventory. Companies with a competitive advantage are those that can successfully cater to consumer tastes while managing costs and securing beneficial contracts with clothing marketers.
PRODUCTS, OPERATIONS & TECHNOLOGY
Because of the different skills and equipment needed to produce different types of clothes, manufacturers usually specialize in one type. Women's, girls', and infants' cut and sew apparel manufacturing accounts for about 40% of industry revenue. Men's and boys' cut and sew apparel manufacturing and hosiery and sock mills each account for about 10% of industry revenue.
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