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Amusement Parks & Arcades


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Amusement Parks & Arcades

Brief Excerpt from Industry Overview Chapter:

Companies in this industry operate amusement parks or arcades. Major amusement park companies include Walt Disney, Six Flags, and Universal Parks & Resorts (all based in the US), as well as Compagnie des Alpes (France), Merlin Entertainments (UK), and Parques Reunidos (Spain); major arcade operators (all based in the US) include Namco Entertainment, Dave & Buster's, and CEC Entertainment (Chuck E Cheese's).

Besides the US, the countries with the most popular attractions as measured by attendance include Japan, France, Hong Kong, and South Korea, according to the Themed Entertainment Association and AECOM.

The US amusement parks and arcades industry includes about 3,400 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $15 billion. Amusement parks account for about 15 percent of the establishments and about 90 percent of the revenue; arcades account for about 85 percent of the establishments and about 10 percent of the revenue.

COMPETITIVE LANDSCAPE

Demand is driven by consumer income. The profitability of individual companies depends on good marketing. Large companies can more easily build expensive rides and have economies of scale in operations and advertising. Smaller companies can compete by serving smaller markets or offering special rides. The US industry is highly concentrated: the 50 largest companies generate about 85 percent of revenue.

PRODUCTS, OPERATIONS & TECHNOLOGY

About 55 percent of industry revenue comes from admissions and about 30 percent from food and merchandise sales. Other sources of revenue include coin-operated...


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