The Europe television market reached around USD 30.62 Billion in 2024. The market is projected to grow at a CAGR of 2.60% between 2025 and 2034, reaching almost USD 39.58 Billion by 2034.
Europe Television Market Growth
Television viewing has increasingly become a connected experience across multiple European countries, with over 70% of consumers in Italy, the UK, Germany, and France watching TV shows on internet-enabled television sets. Smart TVs are extremely popular in Germany, Italy, and the UK, while most of the French population uses set-top boxes to watch TV.
A large number of European consumers use their TV sets to access video-on-demand (VOD) content, which can be further divided into BVOD, SVOD, and AVOD. The desire for a greater variety and quality of content makes broadcaster VOD and subscription VOD popular in Germany, while France exhibits a higher preference for BVOD over SVOD. Over the forecast period, an increasing number of SVOD consumers are expected to switch to AVOD because of quality content at free rates.
Better sound quality, large size screens, simple user interface, and a better user experience are prompting Europeans to switch to connected television sets over conventional TVs. A shared viewing experience is another advantage of owning a connected television, which is expected to sustain and drive its popularity in the coming years.
Consumers using connected TVs find targeted advertising campaigns to be extremely useful and relevant to their personal interests, which further influences their various purchase decisions.
Europe Television Industry Segmentation
Europe Television Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Smart TV
LCD, Plasma, and LED TVs
Cathode-Ray Tube (CRT) and Rear-Projection TVs
Market Breakup by Distribution Channel
Offline
Online
Market Breakup by Country
United Kingdom
Germany
France
Italy
Others
Europe Television Market Share
Based on type, the market is divided into smart TVs, LCD, plasma, and LED TVs, and cathode-ray tube (CRT) and rear-projection TVs. Over the forecast period, LED TVs are expected to remain one of the leading segments, as market players introduce technologically advanced models of LED TV sets with high pixel quality and screen size.
Leading Companies in the Europe Television Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
Samsung Electronics Co., Ltd.
LG Corp.
Panasonic Holdings Corp.
Sony Group Corp.
Toshiba Corporation
Hisense International Co., Ltd
Cello Electronics UK Ltd.
KONKA Group Co. Ltd.
Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
Metz Consumer Electronics GmbH
Others
Key players in the market are focusing on developing innovative smart TVs that feature interactive capabilities such as remote cursor and voice input, among others.
- 1 Executive Summary
- 1.1 Market Size 2024-2025
- 1.2 Market Growth 2025(F)-2034(F)
- 1.3 Key Demand Drivers
- 1.4 Key Players and Competitive Structure
- 1.5 Industry Best Practices
- 1.6 Recent Trends and Developments
- 1.7 Industry Outlook
- 2 Market Overview and Stakeholder Insights
- 2.1 Market Trends
- 2.2 Key Verticals
- 2.3 Key Countries
- 2.4 Supplier Power
- 2.5 Buyer Power
- 2.6 Key Market Opportunities and Risks
- 2.7 Key Initiatives by Stakeholders
- 3 Economic Summary
- 3.1 GDP Outlook
- 3.2 GDP Per Capita Growth
- 3.3 Inflation Trends
- 3.4 Democracy Index
- 3.5 Gross Public Debt Ratios
- 3.6 Balance of Payment (BoP) Position
- 3.7 Population Outlook
- 3.8 Urbanisation Trends
- 4 Country Risk Profiles
- 4.1 Country Risk
- 4.2 Business Climate
- 5 Global Television Market Overview
- 5.1 Key Industry Highlights
- 5.2 Global Television Historical Market (2018-2024)
- 5.3 Global Television Market Forecast (2025-2034)
- 5.4 Global Television Market Breakup by Region
- 5.4.1 North America
- 5.4.2 Europe
- 5.4.3 Asia Pacific
- 5.4.4 Latin America
- 5.4.5 Middle East and Africa
- 6 Europe Television Market Overview
- 6.1 Key Industry Highlights
- 6.2 Europe Television Historical Market (2018-2024)
- 6.3 Europe Television Market Forecast (2025-2034)
- 7 Europe Television Market by Type
- 7.1 Smart TV
- 7.1.1 Historical Trend (2018-2024)
- 7.1.2 Forecast Trend (2025-2034)
- 7.2 LCD, Plasma, and LED TVs
- 7.2.1 Historical Trend (2018-2024)
- 7.2.2 Forecast Trend (2025-2034)
- 7.3 Cathode-Ray Tube (CRT) and Rear-Projection TVs
- 7.3.1 Historical Trend (2018-2024)
- 7.3.2 Forecast Trend (2025-2034)
- 8 Europe Television Market by Distribution Channel
- 8.1 Offline
- 8.1.1 Historical Trend (2018-2024)
- 8.1.2 Forecast Trend (2025-2034)
- 8.2 Online
- 8.2.1 Historical Trend (2018-2024)
- 8.2.2 Forecast Trend (2025-2034)
- 9 Europe Television Market by Country
- 9.1 United Kingdom
- 9.1.1 Historical Trend (2018-2024)
- 9.1.2 Forecast Trend (2025-2034)
- 9.2 Germany
- 9.2.1 Historical Trend (2018-2024)
- 9.2.2 Forecast Trend (2025-2034)
- 9.3 France
- 9.3.1 Historical Trend (2018-2024)
- 9.3.2 Forecast Trend (2025-2034)
- 9.4 Italy
- 9.4.1 Historical Trend (2018-2024)
- 9.4.2 Forecast Trend (2025-2034)
- 9.5 Others
- 10 Market Dynamics
- 10.1 SWOT Analysis
- 10.1.1 Strengths
- 10.1.2 Weaknesses
- 10.1.3 Opportunities
- 10.1.4 Threats
- 10.2 Porter’s Five Forces Analysis
- 10.2.1 Supplier’s Power
- 10.2.2 Buyer’s Power
- 10.2.3 Threat of New Entrants
- 10.2.4 Degree of Rivalry
- 10.2.5 Threat of Substitutes
- 10.3 Key Indicators for Demand
- 10.4 Key Indicators for Price
- 11 Value Chain Analysis
- 12 Competitive Landscape
- 12.1 Supplier Selection
- 12.2 Key Global Players
- 12.3 Key Regional Players
- 12.4 Key Player Strategies
- 12.5 Company Profiles
- 12.5.1 Samsung Electronics Co., Ltd.
- 12.5.1.1 Company Overview
- 12.5.1.2 Product Portfolio
- 12.5.1.3 Demographic Reach and Achievements
- 12.5.1.4 Certifications
- 12.5.2 LG Corp.
- 12.5.2.1 Company Overview
- 12.5.2.2 Product Portfolio
- 12.5.2.3 Demographic Reach and Achievements
- 12.5.2.4 Certifications
- 12.5.3 Panasonic Holdings Corp.
- 12.5.3.1 Company Overview
- 12.5.3.2 Product Portfolio
- 12.5.3.3 Demographic Reach and Achievements
- 12.5.3.4 Certifications
- 12.5.4 Sony Group Corp.
- 12.5.4.1 Company Overview
- 12.5.4.2 Product Portfolio
- 12.5.4.3 Demographic Reach and Achievements
- 12.5.4.4 Certifications
- 12.5.5 Toshiba Corporation
- 12.5.5.1 Company Overview
- 12.5.5.2 Product Portfolio
- 12.5.5.3 Demographic Reach and Achievements
- 12.5.5.4 Certifications
- 12.5.6 Hisense International Co., Ltd.
- 12.5.6.1 Company Overview
- 12.5.6.2 Product Portfolio
- 12.5.6.3 Demographic Reach and Achievements
- 12.5.6.4 Certifications
- 12.5.7 Cello Electronics UK Ltd.
- 12.5.7.1 Company Overview
- 12.5.7.2 Product Portfolio
- 12.5.7.3 Demographic Reach and Achievements
- 12.5.7.4 Certifications
- 12.5.8 KONKA Group Co. Ltd.
- 12.5.8.1 Company Overview
- 12.5.8.2 Product Portfolio
- 12.5.8.3 Demographic Reach and Achievements
- 12.5.8.4 Certifications
- 12.5.9 Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)
- 12.5.9.1 Company Overview
- 12.5.9.2 Product Portfolio
- 12.5.9.3 Demographic Reach and Achievements
- 12.5.9.4 Certifications
- 12.5.10 Metz Consumer Electronics GmbH
- 12.5.10.1 Company Overview
- 12.5.10.2 Product Portfolio
- 12.5.10.3 Demographic Reach and Achievements
- 12.5.10.4 Certifications
- 12.5.11 Others
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