E-commerce, the Middle Class Retreat and Generation Rent shape Home Textiles
Demand for home textiles is currently being shaped by several key factors, including online sales that are driven by household access to the internet. Meanwhile, the “middle class retreat” has boosted demand for private label products, while rising house prices make owning a home more difficult for Millennials turning them into Generation Rent. Single-person households who are more likely to rent their homes have become a key focus for home furnishings retailers and manufacturers.
Euromonitor International's E-commerce, the Middle Class Retreat and Generation Rent shape Home Textiles global briefing offers the big picture view of the size and shape of the Home and Garden market. The report delivers strategic insight into some of the key areas of the market, including emerging regions, countries and categories, as well as pressing industry issues and white spaces. It identifies opportunities, analyses leading companies and brands, and offers analysis of major factors influencing the market. Forecasts illustrate how the market is set to change and criteria for success
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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