adidas Korea Ltd in Apparel and Footwear (South Korea)
Adidas Korea manages four brands: Performance, Originals, Reebok and Kids and the company is expected to continue focusing on them. Sportswear for children is expected to see strong growth as a new market segment for sports manufacturers. The sports-inspired look was successful for adults, and the children’s segment is expected to be supported by parents’ willingness to spend more on their children in South Korea.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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