Zorlu Holding AS in Home and Garden (Turkey)
Zorlu Holding aims to maintain its dominance in home textiles and window covering through new product developments and expanding its dealer and exclusive outlet network. For this purpose, the company invested in increasing the number of its Linens and Tac stores by opening new outlets in popular shopping centres over the course of the review period. The company continued to pursue its expansion strategy in 2016 despite the slowdown in the economy, and opened two new Tac outlets in Bursa and one...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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