Zelmer SA in Consumer Appliances (Poland)
The company is expected to continue focusing on the production of small consumer appliances with a limited presence in major appliances. Assuming a larger capacity of its plant than currently used, Zelmer is foreseen to increase production for third parties. Although the brand is already overtaken by the international giant BSH, the company will continue marketing itself as Polish in order to appeal to consumers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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