Zelmer SA in Consumer Appliances (Poland)
In 2016 BSH planned to invest PLN25 million in Zelmer, with the general aim of revitalising and enlarging its production lines, which is part of BSH’s global strategy to double production by 2025. BSH has also announced substantial changes to its IT infrastructure, logistics and work organisation, with a strategic reduction in employment of 6%.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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