Zalora Philippines Inc in Retailing (Philippines)
Amidst strong consumer spending and the popularity of online shopping, Zalora Philippines will continue growing its customer base in the country by executing an omnichannel strategy, which takes advantage of online opportunities, whilst bridging offline customer preferences. The company recognises that a significant percentage of its target market are still not comfortable with the concept of online shopping, and so it launches both online and offline campaigns to introduce the concept to them a...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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