Yum! Brands Inc in Consumer Foodservice (USA)

Yum! Brands Inc in Consumer Foodservice (USA)

Yum! Brands ranked second in the US consumer foodservice industry in 2016 with a value share of 4% in GBO terms. The company operates primarily through three flagship brands in different foodservice categories - Taco Bell, Pizza Hut and KFC. Value sales across the company’s brands grew in 2016. With value sales growth of 5%, Taco Bell outperformed Pizza Hut and KFC, which recorded sales growth of 2% and 1%, respectively. After the separation of its Chinese business in October 2016, Yum! Brands d...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
June 2017
Strategic Direction
Key Facts
Summary 1 Yum! Brands Inc: Key Facts
Summary 2 Yum! Brands Inc: Operational Indicators
Competitive Positioning
Summary 3 Yum! Brands Inc: Competitive Position 2016

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