Yuhan Clorox Ltd in Home Care (South Korea)

Yuhan Clorox Ltd in Home Care (South Korea)

To offset challenging conditions in bleach and surface care, in August 2016 Yuhan Clorox entered colour safe laundry bleach with the launch of a new product. This ensured it was well positioned to capitalise on the boycott of products from Oxy Reckitt Benckiser, historically the dominant player in colour safe laundry bleach. The new product emphasises its safety features, which include the inclusion of baking soda in its formula and the absence of an artificial fragrance and fluorescent brighten...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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