Yoghurt and Sour Milk Products in Malaysia

Yoghurt and Sour Milk Products in Malaysia

Consumers generally lack awareness of the contribution to gut health made by yoghurt and sour milk products. Much of this stems from a lack of education and often poor product positioning. Yoghurt and sour milk products are generally positioned as a snack in Malaysia with little relationship made to gut health. The key purchasing drivers of these products, especially yoghurt, among consumers are therefore freshness, natural ingredients and taste, especially the availability of multiple variants,...

Euromonitor International's Yoghurt and Sour Milk Products in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.