2014 was a difficult year for yoghurt and sour milk products in Italy as the category suffered a decline in value sales and an even more severe decline in volume sales. One of the main reasons for the value decline was that Italian consumers turned towards simpler yoghurt products, although this was certainly not the only reason. Yoghurt and sour milk products also suffered declines because of the more intense competition coming from other packaged food categories such as ice cream and other...
Euromonitor International's Yoghurt and Sour Milk Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Sour Milk Products, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Yoghurt and Sour Milk Products market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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