Yildiz Holding is the strongest branded packaged food producer and one of the leading hot drinks and soft drinks companies in Turkey. It aims to maintain its position through expanding its product portfolio of differentiated products under all the categories in which it is present. For example, it was the first company to launch café latte in instant coffee mixes format in 2011. The company’s aim is to remain within the top three companies in every category in which it is present. In addition, Y...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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