Yildiz Holding AS in Hot Drinks (Turkey)
Yildiz Holding is the strongest branded packaged food manufacturer in Turkey and one of the leading companies in hot drinks and soft drinks. The company aims to preserve its position through expanding its portfolio of differentiated products under all categories in which it is present in. For example, it was the first company to launch café latte in an instant coffee mixes format in 2011.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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