Yeedon Enterprises Co Ltd in Packaged Food (Taiwan)
Yeedon Enterprises Co Ltd is expected to retain its strong position in rice in Taiwan. The company is likely to continue its shift towards smaller pack sizes, while also broadening its offer of specialty rice products. It is also expected that the company will further modify its packaging designs to strengthen the appeal of its products among younger consumers. This shift toward greater premiumisation of a Taiwanese staple should help it to attract more consumers in a time when public trust in...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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