Yapi ve Kredi Bankasi AS in Financial Cards and Payments (Turkey)
Yapi ve Kredi Bankasi will continue to invest heavily in technology in the forecast period. The bank notably announced the launch of the Yapi Kredi Wallet app for its World credit cards in January 2016, with this aiming to digitalise the credit card concept and being available for iOS and Android devices. This app also seeks to offer other benefits, such as showing shops in the proximity and any promotions linked to World credit cards. The app also enables users to check credit levels, reward...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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