Yamaya Corp in Alcoholic Drinks (Japan)
Yamaya Corp is the leading specialist alcoholic drinks retailer in Japan. The company started off as a discount retailer of alcoholic drinks from a small store in Miyagi prefecture. The company focuses on offering consumers a good price/quality ratio. It is also trying to create a system which will enable it to purchase products directly from overseas manufacturers rather than through other domestic companies and then transport and distribute these directly from anywhere in the world.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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