Writing Instruments in Thailand

Writing Instruments in Thailand

With demand for writing instruments still under pressure due to the lingering impact of the COVID-19 pandemic during 2021, many of the category’s leading brands looked to promotional activity to boost sales, with some interesting and innovative approaches emerging as a result. Pre-ordering services for instance became a major trend in pens during 2021, with Pelikan, Caran d’Ache 849 and Paul Smith among the parties offering pre-ordering for some of the more exclusive pens. With many consumers st...

Euromonitor International's Writing Instrumentsin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Writing Instruments in Thailand
Euromonitor International
July 2021
List Of Contents And Tables
WRITING INSTRUMENTS IN THAILAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Brands engage in a variety of promotional activities to push demand
Price reductions seen as demand remains low due to adverse economic context
Writing instruments brands turn to CSR activity to remain relevant and boost demand
PROSPECTS AND OPPORTUNITIES
The shift seen in the retailing of writing instruments expected to develop further
Innovation and limited editions set to continue being seen in writing instruments
A more integrated approach to retailing set to emerge in writing instruments
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2016-2021
Table 2 Sales of Writing Instruments by Category: Value 2016-2021
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 4 Sales of Writing Instruments by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Writing Instruments: % Value 2016-2020
Table 6 LBN Brand Shares of Writing Instruments: % Value 2017-2020
Table 7 Distribution of Writing Instruments by Format: % Value 2016-2021
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2021-2026
Table 9 Forecast Sales of Writing Instruments by Category: Value 2021-2026
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2021-2026
PERSONAL ACCESSORIES IN THAILAND
EXECUTIVE SUMMARY
Personal accessories in 2021: The big picture
Key trends in 2021
Competitive landscape
Retailing developments
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2016-2021
Table 13 Sales of Personal Accessories by Category: Value 2016-2021
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 15 Sales of Personal Accessories by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Personal Accessories: % Value 2016-2020
Table 17 LBN Brand Shares of Personal Accessories: % Value 2017-2020
Table 18 Distribution of Personal Accessories by Format: % Value 2016-2021
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2021-2026
Table 20 Forecast Sales of Personal Accessories by Category: Value 2021-2026
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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