Writing Instruments in Thailand

Writing Instruments in Thailand

With demand for writing instruments still under pressure due to the lingering impact of the COVID-19 pandemic during 2021, many of the category’s leading brands looked to promotional activity to boost sales, with some interesting and innovative approaches emerging as a result. Pre-ordering services for instance became a major trend in pens during 2021, with Pelikan, Caran d’Ache 849 and Paul Smith among the parties offering pre-ordering for some of the more exclusive pens. With many consumers st...

Euromonitor International's Writing Instrumentsin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.