Writing Instruments in Thailand
With demand for writing instruments still under pressure due to the lingering impact of the COVID-19 pandemic during 2021, many of the category’s leading brands looked to promotional activity to boost sales, with some interesting and innovative approaches emerging as a result. Pre-ordering services for instance became a major trend in pens during 2021, with Pelikan, Caran d’Ache 849 and Paul Smith among the parties offering pre-ordering for some of the more exclusive pens. With many consumers st...
Euromonitor International's Writing Instrumentsin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Writing Instruments in Thailand
- Euromonitor International
- July 2021
- List Of Contents And Tables
- WRITING INSTRUMENTS IN THAILAND
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Brands engage in a variety of promotional activities to push demand
- Price reductions seen as demand remains low due to adverse economic context
- Writing instruments brands turn to CSR activity to remain relevant and boost demand
- PROSPECTS AND OPPORTUNITIES
- The shift seen in the retailing of writing instruments expected to develop further
- Innovation and limited editions set to continue being seen in writing instruments
- A more integrated approach to retailing set to emerge in writing instruments
- CATEGORY DATA
- Table 1 Sales of Writing Instruments by Category: Volume 2016-2021
- Table 2 Sales of Writing Instruments by Category: Value 2016-2021
- Table 3 Sales of Writing Instruments by Category: % Volume Growth 2016-2021
- Table 4 Sales of Writing Instruments by Category: % Value Growth 2016-2021
- Table 5 NBO Company Shares of Writing Instruments: % Value 2016-2020
- Table 6 LBN Brand Shares of Writing Instruments: % Value 2017-2020
- Table 7 Distribution of Writing Instruments by Format: % Value 2016-2021
- Table 8 Forecast Sales of Writing Instruments by Category: Volume 2021-2026
- Table 9 Forecast Sales of Writing Instruments by Category: Value 2021-2026
- Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2021-2026
- Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2021-2026
- PERSONAL ACCESSORIES IN THAILAND
- EXECUTIVE SUMMARY
- Personal accessories in 2021: The big picture
- Key trends in 2021
- Competitive landscape
- Retailing developments
- What next for personal accessories?
- MARKET DATA
- Table 12 Sales of Personal Accessories by Category: Volume 2016-2021
- Table 13 Sales of Personal Accessories by Category: Value 2016-2021
- Table 14 Sales of Personal Accessories by Category: % Volume Growth 2016-2021
- Table 15 Sales of Personal Accessories by Category: % Value Growth 2016-2021
- Table 16 NBO Company Shares of Personal Accessories: % Value 2016-2020
- Table 17 LBN Brand Shares of Personal Accessories: % Value 2017-2020
- Table 18 Distribution of Personal Accessories by Format: % Value 2016-2021
- Table 19 Forecast Sales of Personal Accessories by Category: Volume 2021-2026
- Table 20 Forecast Sales of Personal Accessories by Category: Value 2021-2026
- Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026
- Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources