In 2016, people continue to enjoy the experience of advances in technology via digital appliances. Consumers are spending more and more time on their smartphones, tablets and computers in their daily routines and they are tending to spend less time writing, drawing and colouring. As a result, sales of writing instruments have been inhibited somewhat. The category has nevertheless experienced positive current value growth of 6% in 2016, reaching Bt13.9 billion. Core users remain students in schoo...
Euromonitor International's Writing Instrumentsin Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Writing Instruments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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