Sales of adult creative relaxation products grew strongly because of the stress people face in the workplace and also in their daily lives. Many took up colouring and social media facilitated its growth. It became popular for people to post photos of their colouring pages on Facebook, Instagram and other social media sites to share with friends. Writing instrument manufacturers responded to the trend by launching colouring books for adults in various themes and formats, including interactive one...
Euromonitor International's Writing Instrumentsin Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Writing Instruments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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