In 2016 many consumers opted to invest in electronic devices which come with office functionality. Office tasks and creative graphic production are becoming fully digital, and thus writing instruments has been seeing a decline in sales. In the education sector electronic media is not yet widespread, since the leading brands of textbooks have not come up with applications which support their paper books. Tablets and laptops remain exceptional in Swiss classrooms. Nevertheless, the trend away from...
Euromonitor International's Writing Instrumentsin Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Writing Instruments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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