Sweden is one of the most digitalised countries in the world. As a result, writing instruments have been disappearing from schools and workplaces. This has led to a decline in the quality of handwriting, with the handwriting of many Swedes being nearly illegible. An interest in calligraphy has therefore begun to emerge as a reaction to today’s digital society, with the Swedish marketplace offering a number of calligraphy courses, books and pens. This has led to a small upswing in markers and hig...
Euromonitor International's Writing Instrumentsin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Writing Instruments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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