Writing Instruments in South Korea

Writing Instruments in South Korea

Children in South Korea were supposed to return to school in March following the COVID-19 outbreak, but this was delayed to May. Students are attending more online classes and doing their homework online, which has impacted demand for writing instruments. However, younger children staying at home has led to their increased use of colouring products, markers and highlighters. This is supported by the availability of online support for parents regarding educational activities, as well as using suc...

Euromonitor International's Writing Instrumentsin South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Writing Instruments in South Korea
Euromonitor International
August 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
COVID-19 has both positive and negative impacts on writing instruments, growth of technology has continued adverse effect
Mon Ami Co Ltd launches Color Real Brush with multiple applications in 2020
Boycott impacts Japanese brands in 2019
RECOVERY AND OPPORTUNITIES
B2B sales likely to see continued growth in post-pandemic environment
E-commerce begins to make significant mark in distribution of writing instruments
Mon Ami to expand into colour cosmetics with pen technology
CATEGORY DATA
Table 1 Sales of Writing Instruments by Category: Volume 2015-2020
Table 2 Sales of Writing Instruments by Category: Value 2015-2020
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 4 Sales of Writing Instruments by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Writing Instruments: % Value 2015-2019
Table 6 LBN Brand Shares of Writing Instruments: % Value 2016-2019
Table 7 Distribution of Writing Instruments by Format: % Value 2015-2020
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2020-2025
Table 9 Forecast Sales of Writing Instruments by Category: Value 2020-2025
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on personal accessories
COVID-19 country impact
Company response
Retailing shift
What next for personal accessories?
MARKET DATA
Table 12 Sales of Personal Accessories by Category: Volume 2015-2020
Table 13 Sales of Personal Accessories by Category: Value 2015-2020
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 15 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 16 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 17 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 18 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 20 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
Summary 1 Research Sources

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