Writing Instruments in South Africa

Writing Instruments in South Africa

Overall demand for writing instruments continued to decline in South Africa in 2019, a trend that is predicted to continue into the forecast period. Despite the use of basic pens and pencils at a younger school age, children are becoming increasingly exposed to digital technology both at home and for learning at school, with less affluent educational institutions receiving government subsidies to purchase digital learning platforms. In addition, the general use of digital communication technolog...

Euromonitor International's Writing Instrumentsin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Writing Instruments in South Africa
Euromonitor International
July 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Declining Demand for Writing Instruments With Rising Use of Digital Technology
South Africans Search for Value and Promotions
Pencil Lead Refills Is Positive Performer Due To Consistent Usage
Competitive Landscape
Bic Strengthens Leadership Due To Global Reputation and Innovation
Strong Competition for Bic, From Other Brands With A Loyal Following and Solid Relationships With Retailers
International Brands Retain Appeal Due To Greater Quality and Durability
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2014-2019
Table 2 Sales of Writing Instruments by Category: Value 2014-2019
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
Table 4 Sales of Writing Instruments by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Writing Instruments: % Value 2014-2018
Table 6 LBN Brand Shares of Writing Instruments: % Value 2015-2018
Table 7 Distribution of Writing Instruments by Format: % Value 2014-2019
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
Table 9 Forecast Sales of Writing Instruments by Category: Value 2019-2024
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
Executive Summary
Declining Demand for Personal Accessories Amidst Economic Instability
Social Media and Travel Influence Demand
Busby Trading Continues To Lead Fragmented Competitive Landscape, Distributing Major Brands To A Receptive Market
Leisure and Personal Goods Specialist Retailers Strengthens Position As Leading Distribution Channel, As Internet Retailing Struggles To Find A Foothold
Weak Performance Ahead for Personal Accessories As Economy Unlikely To Stabilise
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2014-2019
Table 13 Sales of Personal Accessories by Category: Value 2014-2019
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
Table 15 Sales of Personal Accessories by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Personal Accessories: % Value 2014-2018
Table 17 LBN Brand Shares of Personal Accessories: % Value 2015-2018
Table 18 Distribution of Personal Accessories by Format: % Value 2014-2019
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
Table 20 Forecast Sales of Personal Accessories by Category: Value 2019-2024
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources

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