Filipinos’ increasing disposable incomes can mainly be attributed to the growing BPO and IT workforce, which is usually characterised by having sedentary daily tasks. Thus, the demand for activities which push personal and physical growth as a form of leisure emerged and rose in 2016, such as outdoor activities, sports and even arts and crafts. Writing instruments benefited strongly from this trend, as not only children but also adults participated in arts and craft activities, such as colouring...
Euromonitor International's Writing Instrumentsin Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Writing Instruments market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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