Writing Instruments in Malaysia
Strong technological advancement in Malaysia affected sales in several categories within writing instruments. With consumers being highly tech-savvy, retail current value growth remained steady. Consumers’ heavy usage of electronic gadgets reduced the use of traditional writing instruments such as ball point pens and roller ball pens. However, constant innovation and product launches by manufacturers managed to offset slower volume growth. For instance, Stabilo EASYgraph – an ergonomically-desig...
Euromonitor International's Writing Instrumentsin Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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