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Writing Instruments in Hong Kong, China

WRITING INSTRUMENTS IN HONG KONG, CHINA
Euromonitor International
December 2016
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2011-2016
Table 2 Sales of Writing Instruments by Category: Value 2011-2016
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2011-2016
Table 4 Sales of Writing Instruments by Category: % Value Growth 2011-2016
Table 5 Sales of Colouring by Type: % Value 2011-2016
Table 6 Sales of Markers and Highlighters by Type: % Value 2011-2016
Table 7 Sales of Roller Ball Pens by Type: % Value 2011-2016
Table 8 NBO Company Shares of Writing Instruments: % Value 2011-2015
Table 9 LBN Brand Shares of Writing Instruments: % Value 2012-2015
Table 10 Distribution of Writing Instruments by Format: % Value 2011-2016
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2016-2021
Table 12 Forecast Sales of Writing Instruments by Category: Value 2016-2021
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2016-2021
Pilot Pen Co (hk) Ltd in Personal Accessories (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Pilot Pen Co (HK) Ltd: Key Facts
Competitive Positioning
Summary 2 Pilot Pen Co (HK) Ltd: Competitive Position 2015
Executive Summary
Retail Value Sales Continue To Decrease in 2016
Mid-priced Products Hold Sales Better Than Premium Offerings
Luxury Brands Underperform in 2015
Jewellery and Watch Specialist Retailers Remains the Dominant Distribution Channel
Sluggish Sales Development Is Expected in the Forecast Period
Key Trends and Developments
Retail Spending on Personal Accessories Falters in 2016
Luxury Brands Continue To Underperform
Younger Consumers Value Simple Yet Trendy Designs Over Luxury Brands
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2011-2016
Table 16 Sales of Personal Accessories by Category: Value 2011-2016
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2011-2016
Table 18 Sales of Personal Accessories by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Personal Accessories: % Value 2011-2015
Table 20 LBN Brand Shares of Personal Accessories: % Value 2012-2015
Table 21 Distribution of Personal Accessories by Format: % Value 2011-2016
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2016-2021
Table 23 Forecast Sales of Personal Accessories by Category: Value 2016-2021
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources

Writing Instruments in Hong Kong, China

Writing instruments saw a 2% rise in current value sales in 2016 to reach HKD800 million. Compared with the review period CAGR, both volume and current value growth was slower in 2016, as the demand for writing instruments was affected by the rise of electronic devices like smartphone and tablets. Moreover, consumers became increasingly environmentally-friendly, which encouraged the paperless trend in the review period.

Euromonitor International's Writing Instrumentsin Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Writing Instruments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


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