Writing Instruments in Australia
The growth in electronic communication has proved to be one of the toughest challenges for the traditional stationery industry. While the shift of younger generations to technological gadgets is expected to reduce demand, the pleasure of writing with a pen or viewing it as an aesthetic accessory is expected to boost demand at the same time. Writing with well-crafted pens is still prominent, since people like the personal touch of handwritten documents and find pleasure in putting ink to quality...
Euromonitor International's Writing Instrumentsin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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