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Writing Instruments in Australia

Writing Instruments in Australia

Over the forecast period, Australia’s back to school season is expected to remain a key driver of sales. In 2018, many retailers increased marketing activities and promotions during this period, and this is not expected to change in the coming years. Officeworks, for example, ran back to school advertisements across multiple channels, such as television, radio, print media, on-line, direct mail and cinema. The company also continued its school list service, which allows parents to submit their b...

Euromonitor International's Writing Instrumentsin Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


WRITING INSTRUMENTS IN AUSTRALIA
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Back To School Season Remains A Key Driver of Sales of Writing Instruments
Amazon Competes for Back To School Sales
the Calligraphy Trend Drives Growth in Fountain Pens and Pen Inkwells and Refills
Competitive Landscape
Acco Australia Pty Ltd Ranks First in Writing Instruments
Crayola (australia) Pty Ltd Saw the Fastest Value Growth in 2017
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2013-2018
Table 2 Sales of Writing Instruments by Category: Value 2013-2018
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 4 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 6 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 7 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 9 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023
Executive Summary
Australia's Personal Accessories Industry Continues To Post Positive Value Growth in 2018
Customisation Continues To Be A Key Trend in Many Personal Accessories Categories
International Brand Owners Remain Dominant in Australia's Personal Accessories Industry
Bricks-and-mortar Stores Continue To Remain Relevant in 2018, Despite Strong Growth in Internet Retailing
Australia's Personal Accessories Industry Projected To Post Positive Growth in the Forecast Period
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2013-2018
Table 13 Sales of Personal Accessories by Category: Value 2013-2018
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 15 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 17 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 18 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

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