Market Research Logo

Writing Instruments in the US

Writing Instruments in the US

Writing instruments posted flat sales growth in retail value terms in 2018. The category recorded strong growth in 2015-2016 and that was mainly because of the adult colouring trend. With busy lifestyles, consumers perceived colouring a relaxing and calming activity and an escape from their everyday pressures and interacting with digital devices. In regard to colouring, consumers enjoyed purchasing higher-quality pencils and a wider variety of colours, which pushed up not only volume sales but a...

Euromonitor International's Writing Instrumentsin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


WRITING INSTRUMENTS IN THE US
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Adult Colouring Fad Is Over
Digitalisation Has Weakened the Demand for Writing Instruments
Sales Through Internet Retailing Continue To Grow
Competitive Landscape
the Top Five Companies Maintain Their Category Shares
Bic Corp Stays in A Leading Position in Writing Instruments
Pilot Pen Corp of America Posts the Fastest Growth
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2013-2018
Table 2 Sales of Writing Instruments by Category: Value 2013-2018
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 4 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 6 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 7 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 9 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023
Executive Summary
Personal Accessories Records Value Sales Growth
Manufacturers and Retailers Continue Product Innovation in the Digital Era
Traditional Leading Players Struggle
E-commerce Growth Continues
Personal Accessories Is Expected To Decline Marginally in the Forecast Period
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2013-2018
Table 13 Sales of Personal Accessories by Category: Value 2013-2018
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 15 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 17 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 18 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report