Wound care is a fairly mature category in Singapore and witnessed limited innovation or marketing towards the end of the review period. Most manufacturers focused on selling discounted products as a strategy to entice consumers. Wound care is also sold in bundles, making it more likely that consumers will stock up. The category is also unlikely to witness any heavy investment in advertising or strong new entrants over the forecast period.
Euromonitor International's Wound Care in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Wound Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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