Wound Care in Germany


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Wound Care in Germany

In 2019, wound care registered only modest value growth due to maturity, saturation and lack of new product development. There are no specific regulations for wound care in Germany and these products are sold through all retail outlets. As a result, a large number of companies and retailers target the category, giving rise to private label and low-value brands that not only pose competition to the leading brands of multinationals but also lower the unit prices and erode the potential value of wo...

Euromonitor International's Wound Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Wound Care in Germany
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Low-value Products Reduce Value Growth
Sales of First Aid Kits Remain Flat
Slow Growth Predicted Due To Relative Category Maturity
Competitive Landscape
Beiersdorf Remains Unchallenged
Paul Hartmann Continues To Increase Its Share
Wound Care Competitive Landscape Remains Fragmented Outside Sticking Plasters
Category Data
Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Executive Summary
Good Overall Performance From Consumer Health in 2019
Increased Emphasis on Healthy Diet on Top of Regular Exercise
Competitive Landscape Remains Fragmented With Many Local and Global Players
Pharmacies Remains the Biggest Channel As E-commerce Continues To Grow
the Future Consumer Will Be Older and Richer
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019
Market Data
Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources

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