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Wound Care in Estonia

Wound Care in Estonia

In Estonia, consumer awareness of wound care products is increasing on an annual basis, but has room to improve further. Consumers buy mainly sticking plasters and adhesive bandages, to cover small wounds and abrasions or to recover from blisters. Typically, Estonians also keep antiseptics at home. First aid kits are mainly bought for use in the car. First aid kits are mandatory for company vehicles, which include all leased cars. This regulation ensures a steady market for first aid kits; howev...BRBREuromonitor International's Wound Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.BRBRProduct coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages. BRBRData coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.BRBRWhy buy this report?ULLI Get a detailed picture of the Wound Care market;/LILI Pinpoint growth sectors and identify factors driving change;/LILI Understand the competitive environment, the market’s major players and leading brands;/LILI Use five-year forecasts to assess how the market is predicted to develop./LI/ULBRBREuromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


WOUND CARE IN ESTONIA
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Growing Consumer Awareness and Car-based First Aid Kits To Support Sales
Mature Category Remains Stable With Minor Innovations in Terms of Package Sizes
Internet Sales Not Economical
Competitive Landscape
Well-established Brands Hold Most of the Market
Companies Branching Out To Other Areas
Category Data
Table 1 Sales of Wound Care by Category: Value 2012-2017
Table 2 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Wound Care: % Value 2013-2017
Table 4 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 5 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Executive Summary
Sales Growth for Health Products Continues
New Regulation Results in Pharmacists Recommending the Cheapest OTC Product
Stable Environment Turns Companies To Focus on Marketing Efforts and New Products
Pharmacies Transform Themselves Into Walk-in Stores
Future Promises An Increase in Competition and A Decline in Population
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017
Market Data
Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Definitions
Sources
Summary 2 Research Sources

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