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Wound Care in Bulgaria

Wound Care in Bulgaria

the favourable sales growth performance seen in wound care in 2019 can be attributed largely to the shift among consumers towards more sophisticated products that carry higher price tags. This is part of the wider premiumisation trend that has continued to drive value growth in wound care since before the start of the review period. In particular, affluent urban consumers are becoming more demanding when it comes to wound care and this is supporting stronger demand for more personalised products...

Euromonitor International's Wound Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Wound Care in Bulgaria
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Value Growth in Wound Care Supported by Premiumisation
Dynamic Growth in First Aid Kits Linked To Rising Car Ownership and Outdoor Sports
Strong Growth Set To Continue Despite Maturity of Demand
Competitive Landscape
Medica Ad Retains Its Leading Position Due To Strong Demand for Its Various Brands
Decathlon Improves Its Position Through Strong Growth in Its Aptonia Private Label
Premiumisation Benefits Niche Players Offering Sophisticated Products
Category Data
Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Executive Summary
Consumer Health Continues To Benefit From Economic Develop and Rising Incomes
Limited Spending Power Continues To Suppress Sales Growth
the Industry Remains Highly Consolidated, With Tight Regulation Stifling Competition
Growth Is Recorded in Internet Retailing As Online Shopping Begins To Take Off
Moderate Sales Growth Expected in Consumer Health Over the Forecast Period
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019
Market Data
Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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