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Wound Care in Australia

Wound Care in Australia

Wound care continues to register moderate sales growth in Australia, with the category’s maturity the main barrier to higher growth. Indeed, as all of the products in this category are considered to be essential medical supplies for administering first aid in cases of scratches, grazes, minor cuts and wounds, most households and workplaces in Australia already have an adequate supply of wound care items and sales in the category are accounted for almost entirely by replacement purchases. The for...

Euromonitor International's Wound Care in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Wound Care in Australia
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Wound Care Remains A Highly Mature Category With Limited Growth Potential
Active Lifestyles and High Levels of Participation in Sport Support Demand
Innovation Likely To Spur Growth in Wound Care During the Forecast Period
Competitive Landscape
Beiersdorf's Marketing Campaigns Continue To Pay Dividends As It Leads Wound Care
Nutricare Shakes Up Wound Care With the Launch of Its Innovative Patch Brand
Children Targeted As Wound Care Players Seek To Expand Their Consumer Bases
Category Data
Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024
Executive Summary
Positive Growth in Consumer Health As Rising Spending and Stressful Lifestyles Underpin Demand
Maturity in Various Key Categories Continues To Suppress Sales Growth
Strong Local Companies Vie With Major Multinational Pharma Players for Leadership
Few Changes Seen As Retail Distribution Remains Stable
Positive Growth To Be Based on Population Growth, Rising Incomes and Innovation
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019
Market Data
Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources

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