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Womenswear in Sweden

Womenswear in Sweden

Swedish women have changed their purchasing patterns, as they are enhancing their price awareness by comparing prices online and waiting for sales campaigns. According to a study conducted by Svensk Handel during 2017, 45% of all Swedes planned to purchase something during Black Friday whilst the concept barely existed three years before. Swedish women also tend to wait for sales campaigns to avoid having to pay full price as the number of sales campaigns have increased based on influences of in...

Euromonitor International's Womenswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Women's Nightwear, Women's Outerwear, Women's Swimwear, Women's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Womenswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


WOMENSWEAR IN SWEDEN
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Internet Retailing and Aggressive Sales Campaigns Put Pressure on Prices in Womenswear
Growing Income Disparity and Categories in the Fashion Category Drives Sales of Womenswear in 2017
Future Growth for Womenswear Remains Rather Uncertain
Competitive Landscape
Several Smaller Retailer Chains Challenge the Two Giants H&m Sverige and Lindex in 2017
Jc and Urban Outfitter Display the Strongest Decline in 2017
Focused Marketing, Niche and Online Retailing Vital for the Forecast Period
Category Data
Table 1 Sales of Womenswear: Volume 2012-2017
Table 2 Sales of Womenswear: Value 2012-2017
Table 3 Sales of Womenswear: % Volume Growth 2012-2017
Table 4 Sales of Womenswear: % Value Growth 2012-2017
Table 5 NBO Company Shares of Womenswear: % Value 2013-2017
Table 6 LBN Brand Shares of Womenswear: % Value 2014-2017
Table 7 NBO Company Shares of Women's Nightwear: % Value 2013-2017
Table 8 LBN Brand Shares of Women's Nightwear: % Value 2014-2017
Table 9 NBO Company Shares of Women's Outerwear: % Value 2013-2017
Table 10 LBN Brand Shares of Women's Outerwear: % Value 2014-2017
Table 11 NBO Company Shares of Women's Swimwear: % Value 2013-2017
Table 12 LBN Brand Shares of Women's Swimwear: % Value 2014-2017
Table 13 NBO Company Shares of Women's Underwear: % Value 2013-2017
Table 14 LBN Brand Shares of Women's Underwear: % Value 2014-2017
Table 15 Forecast Sales of Womenswear: Volume 2017-2022
Table 16 Forecast Sales of Womenswear: Value 2017-2022
Table 17 Forecast Sales of Womenswear: % Volume Growth 2017-2022
Table 18 Forecast Sales of Womenswear: % Value Growth 2017-2022
Executive Summary
Apparel and Footwear Sales Decline During 2017
Consumers Change Their Preference To Other Goods Than Apparel and Footwear in 2017
Apparel and Footwear Market Comprises Strong Domestic Players
Internet Retailing Drives Sales of Apparel and Footwear
Apparel and Footwear Companies Will Put More Effort Into Enhancing Growth in the Forecast Period
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 20 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 25 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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