In 2013, Witte Molen was acquired by the Belgian company, Laroy Duvo. The company offers a wide range of pet food products and pet accessories. Witte Molen benefits from the economy of scale advantages this takeover offers. The strategy of Witte Molen is to further increase the product variety in bird food and expand its already broad product range for small mammals. The company has its focus on revitalisation of the Witte Molen brand by introducing new product ranges, new brands and new packagi...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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