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Wipes in Turkey

Wipes in Turkey

In the early part of the review period, value sales of general purpose wipes grew rapidly, and the category gained significant share within overall wipes, mainly because Turkey’s most popular discounter chain, BIM, launched a general purpose wipes line. In 2018, dynamic growth in both volume and value sales of general purpose wipes continued, in spite of the fact that the vast majority of fast-moving consumer goods struggled in terms of volume sales due to economic hardship. These general purpos...

Euromonitor International's Wipes in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Wipes in Turkey
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Value Sales Will Continue To Be Driven by General Purpose Wipes Sold Through Discounters
Baby Wipes Is Expected To Recover in Terms of Volume Sales Over the Forecast Period
Home Care Wipes and Floor Cleaning Systems Sales Will Remain Marginal
Competitive Landscape
Bim Birlesik Magazacilik As Leads Wipes in 2018
Eczacibasi Tuketim Urunleri San Ve Tic As Benefits From A Strong Position in Baby Wipes
Baby Wipes Specialist Companies Will Increase Their Focus on Internet Retailing
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2013-2018
Table 2 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 5 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Executive Summary
Positive Growth in Current Value Sales Continues in Tissue and Hygiene
Deterioration in the Economy Causes A Slowdown in Volume Sales
Private Label Gains Volume and Value Share in 2018
Emerging Retailing Formats Demonstrate Healthy Growth Despite the Deterioration in the Economy
Upward Trend in Value Sales Will Continue in the Forecast Period
Market Indicators
Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

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