Wipes in Romania
Both value and volume sales of wipes were on a growing trend throughout the entire review period, including 2017. The category is very dynamic, with considerable new product development and with consumers discovering various wipes products. Wipes are also available in a variety of pack formats, throughout all relevant retail channels, with prices ranging from economy to premium (the majority of the products are either mid-range or economy).
Euromonitor International's Wipes in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- WIPES IN ROMANIA
- Euromonitor International
- March 2018
- LIST OF CONTENTS AND TABLES
- Good Performance for Wipes Value Sales in 2017
- Search for Convenience Shapes the Evolution of Home Care Wipes
- Consumers of Personal Wipes Are More Sophisticated
- Competitive Landscape
- Asil Still Holds the Leading Value Share
- Private Label Gaining Traction in This Category
- Within Baby Wipes, Market Players Are Launching Organic and Ecological Products
- Category Data
- Table 1 Retail Sales of Wipes by Category: Value 2012-2017
- Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
- Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
- Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
- Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
- Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Executive Summary
- Another Year of Growth for Tissue and Hygiene in Romania
- Towards A More Modern Consumer
- Fierce Competition Within Tissue and Hygiene in Romania
- Modern Retailers Dominate Tissue and Hygiene Sales
- Positive Projections for the Market in Romania
- Market Indicators
- Table 7 Birth Rates 2012-2017
- Table 8 Infant Population 2012-2017
- Table 9 Female Population by Age 2012-2017
- Table 10 Total Population by Age 2012-2017
- Table 11 Households 2012-2017
- Table 12 Forecast Infant Population 2017-2022
- Table 13 Forecast Female Population by Age 2017-2022
- Table 14 Forecast Total Population by Age 2017-2022
- Table 15 Forecast Households 2017-2022
- Market Data
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Summary 1 Research Sources